Telefonica gives customers control

Interesting example of innovation in telecompany Telefonica. They let customers run their sales support for a new service in exchange for lower phonebills.

See this article on Fastcompany.com
>>>>Telefonica Appoints Customers as Heads of Marketing, Tech Support, and Customer Service
BY Kate Rockwood1 hour, 44 minutes ago

giffgaffCompanies have crowdsourced everything from ad campaigns to package design, usually through contests. But Spanish telecom giant Telefonica is putting a new degree of trust in users, handing over the marketing, technical support, and customer service reins to any customers looking to lower their phone bill. Read further